How to open an Incognito or Private Window in a browser

To open an Incognito or Private Window in a web browser, follow the instructions below for some popular browsers: Google Chrome: Click on the three-dot menu icon located at the top-right corner of the browser window. From the dropdown menu, select “New Incognito Window.” Alternatively, you can use the keyboard shortcut “Ctrl+Shift+N” (Windows) or “Command+Shift+N” […]

What is an Urchin Tracking Module (UTM)?

An Urchin Tracking Module (UTM) is a code snippet that can be added to a URL to track the source of website traffic. When a user clicks on a URL with a UTM code, the information from the UTM code is sent to Google Analytics or other analytics tool. Doing so allows the website owner […]

KPIs For SEO Marketing

SEO KPIs, or Search Engine Optimization Key Performance Indicators, are metrics that help you improve your SEO efforts. In order to measure progress, you need to track KPIs. Tracking achievements is crucial because it allows us to reflect on what we’re doing and how we can do better. If you want your SEO efforts to […]

What is a backlink and how do backlinks help SEO?

What is a backlink? Backlinks are links to your website from another website. A backlink is like a vote of confidence for the content on your website. It means that someone found your content relevant enough to link to it from their site. Backlinks are important because they help search engines determine the relevance of […]

What is a Responsive Website?

Responsive web design has been around for over a decade and is still growing. The concept of responsive design is simple: websites should be accessible on all devices, from desktop computers to tablets and phones. As the world becomes more connected through mobile devices, search engines are prioritizing sites that are mobile-friendly. Responsive web design […]