Know Your Audience

Market with a cover or thumbnail

Treat your cover and description as sales tools

Use your author profile

Set Up

Set it up Right

Format Correctly and take the style into consideration

Get your details correct

Optimize your metadata to get into the right searches



Send out your ARCs (advanced reader copies) at least a month in advance

Release one format of your book early

  1. Make the electronic version available for pre-ordering.
  2. Release print-on-demand paperbacks in the meantime. 
  3. Ask your ARC readers to drop their reviews on your Amazon book page. 

Make full use of the Editorial Reviews section

Fiction Publishing


KDP Select

You can only run one every 90 days per title on Countdown deals and free promotions.

Kindle Countdown Deals – Can drive sales

Free Promotion – Does not drive sales. Only makes sense to build your email list or when there is an affiliate/backend offer in the book.

Author Central

Expanded Distribution

Amazon Ads

Support Channels – Social Media, Your Website