As a business owner, you know that search engine optimization (SEO) is an essential part of your marketing strategy. Social media can play an important role in a business’s SEO strategy too. How does that work? Well, let’s dive into it!

Social media increases brand awareness through reach, impressions and engagement.

If you’re a business owner, and especially if your business caters to a niche audience, then you know that it can be hard to get in front of people. Since social media is free, it’s one of the best ways to reach out and get those customers—and keep them coming back.

Social media gives businesses an opportunity to increase brand awareness through reach, impressions and engagement. Brand awareness means getting your name in front of potential customers who are looking for what you offer. This is done with the hope that they think of you first because they already know about who you are and what makes your business special.

It helps your search rankings by creating links and mentions

A mention is when you are discussed or tagged on a social media site. Again, due to the ease, these are not worth the same as citations, but they still have value.

Links from social media sites are a great way to link back to your website. Social media links are considered, more likely to be clicked, more likely to be shared, and more likely to be indexed. Because of their relative ease to obtain, compared to backlinks, the links have less value. But, don’t take that to mean that they have no value.

Remember that links have two values to your site. One is that a backlink adds value to your site, the other is that people might follow it and end up at your site. And, isn’t this the main goal?

Social media can play an important role in a business’ overall SEO strategy.

Social media is a powerful platform that can be used to increase brand awareness, improve search engine optimization and ultimately drive traffic to your website. Let’s look at some of the ways social media might help with your overall SEO strategy.

Social media can help you rank for keywords related to your brand: If you’re using Facebook, Twitter, Instagram and other networks, it’s important to think about how these platforms can help improve your organic search rankings. By creating content around specific topics or post links that relate directly back to your site, you can drive traffic and add value.

Social media can help you rank in local search results. When you create a profile that company knows what city you are located in. This is true for both a personal profile or a business one. When local people talk about your business, social media, and in turn search engines, become more confident that you are located where you say you are.

Social Media Needs to be a Part of your SEO Campaigns

These are just a few of the ways that social media can help with SEO, but there are certainly many more. It’s important to remember that social media is just one part of your overall SEO strategy, so don’t expect it to solve all your problems.