Search engine optimization (SEO) is an ongoing process. While you may get your site up and running, there are many factors that affect how well your website performs in search engines. One of the most important of these factors is the internal linking structure of your website. Are you using it effectively?
What is Internal Linkinging?
Internal Linking is when you link to different pages on your website. When you do this, search engines recognize that these pages are related and can help them understand what your content is about. This also helps users find what they’re looking for quickly and easily.
Search engine benefits of Internal Linkinging
Internal linking can help your website in a number of ways. Here are some of the main benefits:
- A crawlable site: If a search engine has trouble crawling through your site, it may not see all or any of its pages. As a result, you could lose out on traffic and conversions that would otherwise come from being indexed by search engines.
- Improved internal structure: A well-structured website will make it easier for users to find what they need. This also helps improve rankings in Google’s algorithm
User benefits of Internal Linkinging
- Easier Navigation: If you’re looking for a specific type of information, it can be helpful to have links that take you directly to those pages.
- Easier to Find Content: When content is linked internally, it’s easier for users to find what they need.
- Easier to Learn About New Products, Topics and Services: Internal linking helps users easily discover new products or topics related to their interests.
- Easier To Find Out More about Products They Are Interested In and/or Have Purchased before
Internal Linkinging is a very important factor in SEO, it helps both your users and search engines understand your content.
Internal Linking is a very important factor in SEO, it helps both your users and search engines understand your content. Internal Linking is a part of SEO that is often overlooked by businesses and can improve user experience.