Title tags are one of the most important on-page SEO elements you can use. They have a dramatic impact on user conversion and organic rankings, so it’s important to get them right. The title tag is what appears in the browser tab.
How does a title tag help SEO?
The title tags are very important if you’re trying to rank for competitive search terms. Search engines use them as a cue to determine whether or not your page is relevant to the query being searched.
The importance of well-written title tags can’t be overstated—they’ll boost search rankings (and thus traffic) by making it easier for Google’s algorithm to understand what your website is about.
Title tag length
The title tag is limited to 70 characters, which may not seem like much but can still be tough to work with. You should aim for a title tag between 60 and 70 characters in length; anything longer than that and it’s likely that Google will cut off the end of your tag when displaying search results (which could affect CTR).
In addition to being short and sweet, your title tag should also be user-friendly. If people are having trouble reading it because it’s too long or complicated, then they’ll just skip over it altogether—and if they do read it but don’t understand what they’re looking at or what action you want them to take next (like click through), then Google won’t reward either outcome with higher rankings.
Title tags for conversion
Title tags help users find content on your site and also help Google find it for itself—which brings us back to what really matters here: conversions. If people can’t easily find what they’re looking for when they visit your website, then search engines won’t rank you highly either. That’s why optimizing both your title tags and landing pages is so important!
Best practices for writing title tags
To ensure that your title tags are optimized for SEO, there are a few best practices to keep in mind.
- Use short, descriptive words—a title should be descriptive enough to help searchers quickly identify the content of a page without having to read all of it.
- Use keywords—the words you use should be related to what your page will talk about.
- Be unique – Each title tag should be unique. They do not need to be drasticly different, but they do need to obviously represent each topic. If you have two title tags that are too similar, perhaps you should consolidate those pages.
Crafting the Right Title Tag Can Give Your Site a Big Boost
The title tag is the most important element of your page’s SEO. It can make or break whether or not someone clicks through to read more about what you have to offer. Take the time to write great title tags that accurately describes your content and target keywords, and watch as your search traffic increases!