How does distance effect local search engine optimization?

How does distance effect local search engine optimization? You’ve probably heard that local SEO is a lot different than national search engine optimization. And you’d be right! While there are plenty of similarities between the two, there are also some key differences. How is local SEO different than other types of SEO? Local SEO is […]

What is Social Media?

Social media has fundamentally changed the way consumers interact with brands. It’s no longer enough for a brand to have quality products or services; it needs to be socially relevant as well. Consumers have more options than ever before when deciding where to spend their money, and social media is one of the top factors […]

What is the Difference Between a Citation and a Backlink?

The internet is a vast, confusing place, and it’s difficult to know where to start when you’re trying to learn something new. But there are some terms that are so common on the web, they’re practically unavoidable. Local Citations If you’re a small business owner or someone who runs a local business, citations are an […]

What are Citations?

What are Citations? Technically, citations are unlinked mentions of your business across the Internet, and they can help increase customer trust in your brand and rank higher online. Over time, citations have come to sometimes specifically refer to your company’s listings in online directories. Citations for SEO are a way of ranking your business with […]

What to Do about a Bad Review

Reviews can be tricky, especially if you’re a business owner. You want your customers to love you, but when they don’t: what do you do? Do you ignore the bad review and hope it goes away? Do you respond with anger or derision? Do you answer politely and then move on with your life? All […]